the
ask

The challenge of this project was to methodically develop the branding for the most watched television event; the Olympics. 

This branding revolves around the 2026 Winter Olympics which will take place in Milano-Cortina.

design
process

logo

The Milan Cortina 2026 Branding revolves around the idea of both cities.

The logo was crafted around the structural elements of a window on the Dumo di Milano, and the overall shape of is reminiscent of the mountains found in Cortina.

 The logo serves as a graphic device for compositions, type layouts and other branding deliverables.  The brand as a whole represents both cities.

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