FLOYD

The Project

I was approached by Gunner to lead a 00:15s promo alongside Noah Selbitschka to launch FLOYD's new sectional and modular sofa. 

Role

Direction + Art Direction + 3D

Studio

Gunner

Screenshot 2021-04-02 165445.png

credits

Studio

Gunner

Art Direction

Amanda Godreau

3D Design

Amanda Godreau, Noah Selbitschka

Animation

Noah Selbitschka

Katelyn Wheeler

Producers

Proper Sound

Audio

r&d

Though I didn't take part in animating the final promo, below is part of the exploration process for this spot. One of my favorite's is this quick motion test I made super early on.

architectural exploration

The space the sectional would live in was an instrumental part of this piece. The client wanted a room with no furniture, décor, and felt a bit abstract. Below are some quick explorations made in the initial phase of exploration.

early

design

I love when project's give you time to play around with a lot of possibilities. I spent a lot of my time designing interesting potential compositions for this spot that created a bunch of possibilities.