I was approached by Gunner to lead a 00:15s promo alongside Noah Selbitschka to launch FLOYD's new sectional and modular sofa.
Direction + Art Direction + 3D
Amanda Godreau, Noah Selbitschka
Though I didn't take part in animating the final promo, below is part of the exploration process for this spot. One of my favorite's is this quick motion test I made super early on.
The space the sectional would live in was an instrumental part of this piece. The client wanted a room with no furniture, décor, and felt a bit abstract. Below are some quick explorations made in the initial phase of exploration.
I love when project's give you time to play around with a lot of possibilities. I spent a lot of my time designing interesting potential compositions for this spot that created a bunch of possibilities.