r&d

Though I didn't take part in animating the final promo, below is part of the exploration process for this spot. One of my favorite's is this quick motion test I made super early on.

architectural exploration

The space the sectional would live in was an instrumental part of this piece. The client wanted a room with no furniture, décor, and felt a bit abstract. Below are some quick explorations made in the initial phase of exploration.

early

design

I love when project's give you time to play around with a lot of possibilities. I spent a lot of my time designing interesting potential compositions for this spot that created a bunch of possibilities.