Amanda.
Amanda.
Amanda.
About
About
Contact
Contact
About
Contact
nike
the brief
To develop a dynamic design solution for a 10s in-store promo that creatively features a specific NIKE shoe and celebrates the product’s relevance to football.
Category
Deliverables
Branding
style frames
nike
the brief
To develop a dynamic design solution for a 10s in-store promo that creatively features a specific NIKE shoe and celebrates the product’s relevance to football.
Category
Deliverables
Branding
style frames
nike
the brief
To develop a dynamic design solution for a 10s in-store promo that creatively features a specific NIKE shoe and celebrates the product’s relevance to football.
Category
Deliverables
Branding
style frames
FLOYD
The Project
I was approached by Gunner to lead a 00:15s promo alongside Noah Selbitschka to launch FLOYD's new sectional and modular sofa.
Role
Direction + Art Direction + 3D
Studio
Gunner
credits
Studio
Gunner
Art Direction
Amanda Godreau
3D Design
Amanda Godreau, Noah Selbitschka
Animation
Noah Selbitschka
Katelyn Wheeler
Producers
Proper Sound
Audio
r&d
Though I didn't take part in animating the final promo, below is part of the exploration process for this spot. One of my favorite's is this quick motion test I made super early on.
architectural exploration
The space the sectional would live in was an instrumental part of this piece. The client wanted a room with no furniture, décor, and felt a bit abstract. Below are some quick explorations made in the initial phase of exploration.
early
design
I love when project's give you time to play around with a lot of possibilities. I spent a lot of my time designing interesting potential compositions for this spot that created a bunch of possibilities.
