Hallmark AR
The Project
The Modern Love AR filter is for the couple who is adventurous, young, and ready to make and share memories using Hallmark’s new AR app.
This is perfect for unconventional , spontaneous celebratory moments.
Produced at
Ringling College of Art + Design
Role
AR + Art Direction + Animation
YOU'RE INVITED
Welcome to our proposed Hallmark new AR wedding experience that brings loved ones close, and far, together for special moments.
the
filter
How do we bring people together while still keeping intimate moments, intimate? Millennials and Gen Z are mostly eloping, this filter allows those close and far to celebrate your union.
Through beautiful typography and celebratory flowers. Each person will be able to change the color of the filter to match their wedding theme. Perfect for every occasion.
GIF
PLACEHOLDER
activation
& market
Our filter, is activated by placing a edible paper with a 2D version of the design printed.
This brings our filter to life in AR.
of engaged millennials will elope in 2022
60%
use social media regularly during wedding events which makes an AR filter a perfect fit.
85%
say they're on a strict budget for their weddings
50%
the
process
credits
Design & Animation
Julia Fogarty, Amanda Godreau
C4D, Photoshop, Indesign, Spark AR