Hallmark AR

The Project

The Modern Love AR filter is for the couple who is adventurous, young, and ready to make and share memories using Hallmark’s new AR app.

This is perfect for unconventional , spontaneous celebratory moments.

Produced at

Ringling College of Art + Design

Role

AR + Art Direction + Animation

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YOU'RE INVITED

Welcome to our proposed Hallmark new AR wedding experience that brings loved ones close, and far, together for special moments.

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the
filter

How do we bring people together while still keeping intimate moments, intimate? Millennials and Gen Z are mostly eloping, this filter allows those close and far to celebrate your union. 

 

Through beautiful typography and celebratory flowers. Each person will be able to change the color of the filter to match their wedding theme. Perfect for every occasion. 

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PLACEHOLDER

activation
& market

Our filter, is activated by placing a edible paper with a 2D version of the design printed. 

This brings our filter to life in AR.

of engaged millennials will elope in 2022

60%

use social media regularly during wedding events which makes an AR filter a perfect fit.

85%

say they're on a strict budget for their weddings

50%

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the
process

credits

Design & Animation

Julia Fogarty, Amanda Godreau

C4D, Photoshop, Indesign, Spark AR

Software