LOUIS

POULSEN

ROLE
AD
CATEGORY
MOTION

LOUIS POULSEN

Louis Poulsen is a Danish company that’s known for its beautiful, minimalist designs, and they've been making lamps since 1874.

 

This spot showcases three new colors in a hypothetical new Louis Poulsen collection. The spot highlights how these colors evolve, interact and live within their own color stories.

THE STORY

Hey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some type.

Hey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some type.

DESIGN & ANIMATION

Amanda Godreau

PRODUCED AT

Ringling College of Art and Design

MUSIC BY

Kelly Warner

DESIGN & ANIMATION

Amanda Godreau

PRODUCED AT

Ringling College of Art and Design

MUSIC BY

Kelly Warner

VISUAL STYLE & DEVELOPMENT

For the design, it was very important to showcase how beautifully graphic these lamps are by making sure the design style was appropriate and didn't detract from the beauty of the graphic quality of the lamp itself.

Part of the process in making this was the opportunity to direct and work alongside a music producer in making an audio track from scratch, and figuring out how to tell the story of this collection through music

Below are some of my favorite moments.

THE STORY

Hey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some type.

Hey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some type.

THE STORY

Hey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some type.

Hey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some typeHey heres some type.

VISUAL STYLE & DEVELOPMENT

For the design, it was very important to showcase how beautifully graphic these lamps are by making sure the design style was appropriate and didn't detract from the beauty of the graphic quality of the lamp itself.

Part of the process in making this was the opportunity to direct and work alongside a music producer in making an audio track from scratch, and figuring out how to tell the story of this collection through music

Below are some of my favorite moments.